There is an obvious benefit when wanting to boost your mobile engagement: you can potentially generate more revenue per user while not necessarily having to spend more for user acquisition. That’s a bit of a mouthful.
In other words, it’s oftentimes cheaper and easier to generate revenues from your existing user base than it is to generate revenues from acquiring new users. There are a few different ways in which you can go about boosting your mobile engagement, but without proper insights you may be going about it inefficiently.
Surveys Are The Glue
No matter what path you decide to take to boost mobile engagement, there is no doubt that understanding your users’ behavior is a key factor to understand exactly what to do. We’ve actually written about how this approach can help you reach your goals.
In-app mobile surveys are a quick and easy way to learn about your mobile users in order to create a highly effective plan to boost mobile engagement. The reason for this is that you are able to ask your mobile users specific questions about their experience and goals while using your app. The answers you gather let’s you understand what your users want so that you can provide an experience that keeps them coming back to your app.
When Do I Survey?
Knowing when to survey your mobile users greatly depends on your specific app. For example if your app is a game, you probably don’t want to interrupt their gameplay to prompt them to take a survey. Instead a better approach may be to offer free virtual currency if they complete a survey. An example for an ecommerce app may be to prompt a survey after a user completes a purchase or abandons items in their shopping cart.
Ideally, you want your mobile users to have actually experienced the main parts of your app before you survey them regarding their experience. This way you can be assured that their responses are insightful enough to create a plan to boost mobile engagement.
I Got Survey Responses, Now What?
Now that you have a few survey responses, this is where the fun starts! Okay, well it may not be that much fun BUT it does feel good knowing that you know exactly what your users are expecting.
The next step is to gather these responses and categorize what changes are necessary. Is your user interface confusing? Maybe your onboarding flow is broken? Or perhaps your shopping app lacks clarity about product shipping? You have a much clearer roadmap as to what needs to be improved as opposed to just guessing and making haphazard changes to your app.
Yay, I’m Done!
Not quite. Understanding the pulse of your users should be an ongoing practice. Product expectations from users change all the time. Your mobile users constantly download and experience other mobile apps each day, which increases the likelihood that at some point their love affair with your app could end. This is why it’s important to routinely survey your mobile users so you are always able to implement improvements that keep your app fresh and worthy of their time.