How To Calculate Conversion Rate?
A key step in conversion rate optimization is understanding how to calculate your conversion rate. Btw, if you haven’t done so already, check out the previous chapter that explains what a conversion rate is.
The conversion rate formula is rather simple. Let’s assume you wanted the conversion rate of visitors who sign up on your website:
(number of conversions / number of visitors) * 100 = conversion rate
But that’s boring. How about an interactive conversion rate calculator to help…
Now that you know what your conversion is, you’re ready to begin optimizing your conversion rate!
- You should have multiple conversion points in your customer flow that you track. For Example: ad click –> visitor; visitor –> free trial; free trial –> paid customer.
- The conversion rate of each of these points should be known and tracked.