Great customer experience moves the needle. Think about it. If visitors land on your online store, and the shopping process is a breeze, the product photos are correct, the shipping and return details are fair and easy to understand, then more than likely your sales probably (or will) reflect that.
But there may still be things you are currently not doing that can help improve your customer experience. We’ve recently talked about how important repeat customers are to an online shop, but almost as important are things you put in place before they even become customers.
Instead of the typical article, we decided to make a nice little PDF slide that highlights some of the tools and ways of thinking that tech startups (mainly in the SaaS space) use to improve customer experience. In addition to customer feedback surveys, we mention a few other tools that may come in handy.